3P or 2P? Choosing the right marketplace model for each channel
Selling as a third-party seller and drop-shipping for a retailer look similar from the outside. Inside, they change who owns pricing, stock and the customer promise.
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Notes from the
marketplace floor.
Practical thinking on accounts, product data, onboarding and operations for brands selling on marketplaces.
One product record, every channel: preparing catalog data that scales
Every marketplace asks for your products in its own shape. Start from a clean core record and channel requirements become mapping work, not rework.
Your own marketplace accounts or Colibri accounts: picking an operating model
Account ownership, warehouse and shipping are three separate decisions. Here is how they fit together, and the one rule to remember.