One product record, every channel: preparing catalog data that scales

The fastest way to slow down a marketplace launch is to prepare product data separately for each channel. Titles drift, variants stop matching and a price change has to be made five times. A scalable catalog starts with one core record.

Start with the core record

Before any marketplace template, make sure each product has the basics complete and consistent:

• Identifiers: SKU and, where you have them, barcodes such as EAN or GTIN.
• Variant structure: size, colour or other options, each with its own SKU.
• Descriptive content: title, description, key features and materials.
• Images that meet common marketplace rules, such as a clean main image.

Then map, do not rewrite

Each channel has its own category tree and required attributes. Map your categories once, then fill only the attributes the marketplace adds on top of your core data. The core stays the single source; channel fields extend it.

Keep stock and price in the same flow

Catalog data is not only content. When inventory and price come from the same record, a sold-out variant disappears everywhere and a price change reaches every channel together.

Bring what you already have

Products can be entered manually, uploaded with Excel or brought in from an existing supported catalog source. With Full Marketplace Onboarding, Colibri completes the channel-specific attributes with you. With Basic / Guided Onboarding, your team does it with our guidance.