Operations
Your own marketplace accounts or Colibri accounts: picking an operating model
Account ownership, warehouse and shipping are three separate decisions. Here is how they fit together, and the one rule to remember.
When brands plan a new marketplace, account, warehouse and shipping questions often get bundled into one. Treating them as three independent choices makes the setup clearer and keeps your options open.
1. Whose marketplace account?
With your own marketplace accounts, you keep the accounts you already have and add the infrastructure you need around them. With Colibri marketplace accounts, you use Colibri's account infrastructure, where eligible, and manage your day-to-day activity yourself.
2. Which warehouse?
You can keep your current warehouse or use Colibri warehousing. The choice does not depend on whose account you sell through.
3. Which shipping account?
Shipping is also separate: your own carrier accounts or a Colibri shipping account.
The one rule
If you use Colibri marketplace accounts, at least one operation must run through Colibri: the warehouse or the shipping account. You do not need both.
Daily management stays with you
In both account models, daily marketplace activity remains with your brand: assortment, product changes and ongoing channel decisions. Colibri provides the connected platform and the onboarding support you choose.
Keep reading
3P or 2P? Choosing the right marketplace model for each channel
Selling as a third-party seller and drop-shipping for a retailer look similar from the outside. Inside, they change who owns pricing, stock and the customer promise.
One product record, every channel: preparing catalog data that scales
Every marketplace asks for your products in its own shape. Start from a clean core record and channel requirements become mapping work, not rework.